Avenir Magazine
Avenir Magazine | Art The Future


Sónar Festival at the forefront of digital culture

Sónar Festival

16 – 18 June 2016

Barcelona, Spain

For over twenty years, the Barcelona-based Sónar festival has been a meeting point for pioneering multimedia artists, musicians and creative people all over the world. Embracing the digitalization of contemporary culture, the three-day festival has come to represent a promised land of digital creativity. From established acts such as Jean-Michel Jarre and New Order to the most interesting contemporary names like Howling and Bob Moses, this year’s edition of Sónar is proving yet again to be one of the most eloquently curated music and arts festivals in Europe.

From DJ sets to installations, concerts to tech shows, 280 different events are due to take place across two hubs in Barcelona, named Sónar by Day and Sónar by Night. Spread across three different “galaxies”, the Sónar by Night club nights, starring the likes of John Talabot and Eats Everything, introduce their audiences to different generations and dimensions of house, techno and electronic music.

At Sónar, digital culture is also celebrated through world premieres such as the new Jean-Michel Jarre show and the first European show by Anohni, who will be presenting her new album ‘Hopelessness’ alongside Oneohtrix Point Never and Hudson Mohawke. Regardless of the strong international line up, Sónar has not forgotten its roots. Spanish electronic music is very much alive and present across the entire line up, promising phenomenal performances by the likes of El Guincho and bRUNA & Wooky.

Conceptual and paradoxical, free spirited and intellectual, Sónar celebrates creativity in the most boundary-pushing ways. Offering a platform for an international artistic community to grow and exchange, it fosters the relationship between creativity, technology, innovation and business. This is particularly highlighted in the schedule of Sónar+D – the 4th International Congress for Digital Culture and Creative Technologies – that features over 150 activities and an opening lecture delivered by Brian Eno.

Whether it is music, art or technology, Sónar will provide – yet again – an immersive programme of activities that embrace the cutting edge of digital innovation and creativity.


Words Kasimiira Kontio